Source: Fearless Competitor, Jeffrey Ogden's Blog About Demand Generation
Great insights presented last week by Genius and DemandGen Report, in the webinar Inside the Mind of B2B Buyers: New Paths to Purchase.
There’s been lots of discussion about how the B2B buying cycle has changed, but this presentation used actual data — they surveyed B2B buyers. I’m a bit of a data junkie. Love hard facts. Hope you do too.
Should this matter to YOU? Read Full Blog Post....