Wednesday, November 28, 2007

New Lead Solution Uncovered By Editorial Advisory Board

We had the first official gathering of our newly assembled Editorial Advisory Board about a week ago. Representing a variety of sales, marketing and strategy roles, as well as industries, the group presented a variety of pain pointes they were looking to address.
By the group's own admission, the level of expertise in marketing, and more specifically demand generation, also varied widely. However, one common issue members were tackling was building a successful search strategy. Again, the specific needs around search, whether it be Search Engine Optimization or pure Search Engine Marketing, were unique depending on budgets and expertise.
Another common code most marketers are still trying to crack: determining who visits their site and how they got there also was discussed by the group. Karen Heyward, Chief Marketing Officer for IT outsourcing service provider Centerbeam, mentioned an interesting solution provider she had recently started working with called LeadLander.
The San Francisco-based company provides a web-based application that gives your sales staff access to real-time customer intelligence reports which identify the customers hitting your site. The company offers add-on modules which make it easy to integrate the solution with CRM systems including Salesforce.
The product also helps in the lead qualification process by providing customer intelligence on what at a specific customer is looking for by analyzing their search terms. LeadLander also offers a mechanism to automatically deliver leads to your inside sales team.
Based on the active conversation that came out of our first get-together I'm confident other interesting new companies will be uncovered and I will be sure to pass them along.


sally said...

Isn’t it a great achievement? It gives the access to real time customers – customers hitting the site. Wow. Customer is a god to business. Even me, I don’t want to loose any customers for that matter.

I want to know more about it, if it includes Salesforce. I always keep my eye open for new technology. I recently registered for a service it gives me access to my Salesforce via mobile. It doesn’t need internet or GPRS. It’s cool. Even you can check about this to know more.

George Goss said...

One of the most overlooked source of profitable revenue growth is company's existing customer base. Many business are very focused on prospecting and have well-defined plans to acquire new customers. While this is very important, it is equally important to have a strong plan in place to retain and grow your existing customers, Unfortunately very few companies have a comprehensive current customer growth strategy that is communicated, monitored, and enthusiastically embraced by the entire organization.

Appending is a solutions which in concentrated on working with your existing in-house database and appending or adding the missing information which means business or new sales.

Add 100% opted-in, Accurate, Deliverable email addresses to your existing database

Appending is a process of working with your existing incomplete in-house database
Check the following types of appending solutions which are customized to your needs. Appending is a NEW Revolution in maximizing your sales
Email appending - Appending missing emails for existing contacts

Multiple contact appending - appending multiple contacts for your existing list of companies

Decision makers appending - Appending C-level, V-level and Director level decision makers for existing list of companies

Target appending - Appending contacts based on your specific job title needs

Data appending - Appending any missing information other than emails like name, company name, job title, telephone numbers, addresses, web addresses etc.

Reverse appending - Appending other contact details like name, company name, job title, telephone numbers, addresses, web addresses etc. on the basis of the email addresses.

Cloning your best customers / Customer Profiling: You may have heard of the 80/20 rule - 80% of your profits come from 20% of your clients, the Pareto principle. So you need a way to get more of these ideal clients. And the best way to do that is by selecting the top 20% clients and finding out what they all share in common (Industry, Employee Size, Position, Sales etc.).

Engago Team said...

Using a web service that reveals the company names of the visitors is both for lead generation and customer retention.
LEADSexplorer solves this by having a CRM that allows to enter the customers.
The activity charts that plot the visiting activity by company with the communications with the customer or lead) allows to know the effectiveness of your nurturing by presenting visually the increase or decrease of the visiting activity by customer or lead.